Wednesday, January 5, 2011

January Staff Selection: Carmelina Tomatoes



Carmelina Tomatoes: Buy 3, Get 1 Free All Month Long

Submitted by Staffer Richard Sparks

How quickly that last fresh tomato of the season passes over the taste buds, and I'm rudely thrown back to the reality of those anemic-looking, spongy, off-season, hothouse varieties. With the help of some savvy customers here at Provenance, a few web searches, and some extra home-schooling in the kitchen, I have been discovering the merits of canned tomatoes, especially for the winter months.

Who knew that off-season, canned tomatoes actually pack a more powerful flavor punch than even the prettiest of mid-winder romas? Did you know that you can roast canned tomatoes to bring out not only the classic tomato flavors, but some unique elements not even found in fresh? Have a look at the first recipe below, which includes some excellent uses of these beauties.

A few weeks back, a customer and her son came in looking for cans of Carmelina tomatoes. She informed me it was "the brand" absolutely required for getting the authentic taste of her mama's marinara from the old country. To help you reproduce that taste of Italy this month, Provenance is marking down all varieties of Carmelina tomatoes (12 and 28 oz. cans) to "Buy Three, Get the Fourth Can Free." Stock your pantry now!


Check out these recipe links:

http://www.cooksrecipes.com/sauce/oven-roasted-canned-tomatoes-recipe.html

http://www.nytimes.com/2008/02/27/dining/271mrex.html?_r=2

http://smittenkitchen.com/2010/01/tomato-sauce-with-butter-and-onions/

http://allrecipes.com/Recipe/moroccan-lentil-soup/Detail.aspx

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