There are over 40 types of sugar used in processed food. Yikes! Since label ingredients are listed by weight, this rule speaks for itself. Food scientists at ADM & Monsanto have surely tapped into our sweet gene. I've heard that sugar is as addictive as heroine (it releases the same chemicals in our brain that heroine does) and we are sugar junkies!
Pollan does give exception to 'special occasion' foods. Of course birthday cakes, Valentines candy, cupcakes at school or a decadent dessert once in a while never hurt anybody, right? His argument is to "treat treats as treats". But it's the day to day food we eat that contains hidden sugar (ketchup!) that impacts the rate of diabetes and obesity. I try to read ingredient labels alot more closely so I can make more-informed decisions.
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