Sunday, June 5, 2011

Meet Your Makers - Adam Seger: Founder/Mixologist-hum Spirits LLC




We've known about Adam (Everyone knows Adam!) since before opening the shop. We had the pleasure of meeting him in 2006 when Logan Square was opened. Now we have the good fortune of working with him and his team at Hum Botanical Spirit. Hum is one of the most unique and versatile bases for delicious cocktails we've had. Now learn a little more about the people and the project:

What do you hope to accomplish through your product?

To inspire other passionate bartenders and entrepreneurial Mixologists to take their hand-crafted products to market


Is there anyone else on your “team”?

Jennifer Piccione runs our operations. She took a leap of faith and left her legal career to do this full time. Her husband Bryce Williford works full-time for CH Robinson and runs or financials. Jenny Kessler who started as an intern is now a partner and our national brand ambassador. Erin Ramsay started as a part-time intern and is now a full-time intern. She does our graphic design, marketing support and a million other tasks that keep us fast and efficient. Dr. Gary Wolford was our 1st investor, sits on our board, is a an international organizational structure consultant. He is our fresh eyes and wise voice of experience.


How often do you come out with new products? Are you working on anything new?

Daily and yes. There are not enough new packages and names for all of the products I have in the 'Laboratory'


What did you want to do as a kid, "when you grew up"?

To be a Chef. I loved the muppets as a kid and The Swedish Chef was my favorite character.


What was the spark that led you to working with food & drink?

I grew up in South Louisiana as the son of an Episcopal Priest. Food is the center of entertainment in this culture.


Where do you find the inspiration for the products/flavors you select for your portfolio?

I love the Estate Rhum Agricoles of Martinique and knew I wanted to create a Rhum-based spirit. As an Advanced Sommelier, I took the mantra 'What grows together goes together" and took Botanicals that would naturally be found on the island and in the cuisine. Hibiscus for color and soul, ginger for peppery spice, cardamom for hedonistic top note, Kaffir lime for brightness.


If you could have supper with 3 people (living or deceased), who would they be and why?

Julia Child - I met her a number of times when she was alive. She is one of the sharpest and most remarkable people I have ever known

Oprah Winfrey - She has inspired and touched so many lives

Anderson Cooper - He would inspire great conversation between Julia and Oprah and is quite easy on the eyes

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