Wednesday, September 22, 2010
Food Rules #42: Regard Non-Traditional Foods w/Skepticism
Mmmm...remember Olestra? I found this on the Proctor & Gamble website:
"Olean is Procter & Gamble's brand name for olestra, a food ingredient giving foods great taste and texture without adding any fat or calories. Olestra is known as a fat replacer because it is used to replace fat in prepared foods. And, it is the first ingredient with similar properties to fat. It doesn't "break down" when subjected to high temperatures so it can be used in cooking and frying. But, like the insoluble fiber in apples, corn and bran, it is not digested by the body and passes through unchanged."
Sounds tasty, no? NO! This is essentially a chemical that was developed (in my opinion) to allow people to feel less 'guilt' for eating snack foods. Remember one of my recent posts, "Eat all the junk food you want, as long as you prepare it yourself"? Well, this is a good reason to heed that rule.
Pollan also writes about soy "novelty" ingredients that comprise the label of some foods. Why not just eat soy in it's traditional form, like tofu, tempeh and soy sauce? You'll also notice soy lecithin showing up in a lot of chocolate. This acts as an emulsifier and many small-batch chocolate makers don't use it. And I think they are better off for not doing so. Taste any of the single-origin chocolate bars we carry at the shops (Claudio Corallo, Askinosie & Rogue) and you'll realize chocolate this exquisite (and that is the first word that comes to mind when I taste these chocolates) doesn't need the soy lecithin.
Read more about these amazing chocolates here:
http://www.claudiocorallo.com/index.php?option=com_content&task=view&id=1&Itemid=2&lang=en
http://www.askinosie.com/
http://www.roguechocolatier.com/about/
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