Pollan asks us to picture the ingredients listed on a package of Twinkies or Pringles & imagine what the ingredients look like raw. Can't do it, can you? Following this rule helps keep all sorts of chemicals and "foodlike substances" out of your diet. I'm not giving up the occasional Coca-Cola, though - it's too damn good on those "difficult" mornings - but trying this rule on for size at least empowers us to make better decisions about what we consume every day.
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